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Coverage Trends

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Coverage volume by month

Press coverage naming the insurer. Counts every item in the coverage set, including any still waiting to be scored.

Net sentiment by month

Each clip scores from +2 (positive) to −2 (negative). The line is the average for that month, so above zero is net favourable.

Sentiment mix by month

Share of that month’s scored clips at each point on the scale. Bar width is constant, so read shape rather than volume here.

    Net sentiment by outlet

    Outlets with at least three scored clips in range, worst first.

    What we get covered for

    Themes matched in coverage naming the insurer, most frequent first. One story can carry several themes, so these do not sum to the total.

    Show the numbers as a table
    Scored clips per month by sentiment, with the monthly net score.
    Month Pos. Neut. to pos. Neutral Neut. to neg. Neg. Clips Net

    Share of voice

    How often Vermont press coverage names Blue Cross VT, MVP Health Care, and UVM Health each month. The range and outlet filters above apply.

    Mentions by month

    Press stories naming each organization. One story can name more than one. The latest month is still in progress.

      Share of the combined total

      Each organization’s mentions as a share of all three that month. Bar height is constant, so read shape rather than volume.

      MVP Health Care and UVM Health coverage before July 2026 comes from a Google News backfill, like Blue Cross VT’s own 2026 backfill.

      Method. A story counts for an organization when the matcher’s terms name it. Blue Cross VT is every story filed under that category. MVP Health Care and UVM Health are the stories that carry those matched terms. A story that names two organizations counts for both, so a share is an organization’s mentions divided by the combined mentions of the three, not by stories. A mention in the article body counts wherever the collector read the body, which is not every story, and stories added before that change are being backfilled, so MVP and UVM may still be understated. Blue Cross VT’s own site, association pages, and social items are left out. Sentiment is scored only for Blue Cross VT, so none is shown for the others.

      Show the share of voice as a table
      Press stories naming each organization per month, with each one’s share of the combined total.
      Month Blue Cross VT MVP UVM Health Total BCVT % MVP % UVM %

      Not affiliated. Cerulean News is an independent personal project. It is not affiliated with, endorsed by, or operated by Blue Cross and Blue Shield of Vermont or the Blue Cross Blue Shield Association.

      Scope
      Everything here counts press coverage that names the insurer. Excluded: Vermont health care stories that never mention the insurer, the insurer’s own site, national association pages, recruitment listings, Facebook and short-video items, and stories about a different plan that merely shares part of the name.
      Volume
      Counts every story in that set, including any collected too recently to have been scored yet. Sentiment charts cover the scored subset, so the two can differ for the current month.
      Themes
      Drawn from the terms the matcher found in each story. One story usually carries several, so the theme counts do not sum to the story count.
      Scale
      Five points: positive, neutral to positive, neutral, neutral to negative, negative. Tone is judged toward the insurer, not toward the story overall.
      Method
      Scores are AI-generated. Treat them as a first pass, not a substitute for reading the clip.
      Reports
      Monthly reports, one printable page per month.
      Stories
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      Email
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